Twitter for Chambers - The Beginner's Guide

Published: Thursday, October 11, 2012 | Tags: Chamber of Commerce, chambers, networking, social, social media, social media for chambers, twitter, twitter for chambers

Table of contents:

TWITTER TRAINING CAMP FOR CHAMBERS

I am the proud father of a high school football player. 我喜欢那些周五晚上的比赛的一件事(除了为我儿子加油)是看到一个非常聪明的比赛产生积极的结果. Football, after all, is a game of strategy.

But before a player gets to flip through the playbook, he must first learn the fundamentals of the sport.

SOCIAL MEDIA FOR CHAMBERS

在接下来的几周，我将分两部分讨论社会媒体. The first post will teach the fundamentals; the second post will serve as a playbook, 在这本书中，你会找到帮助你在社交媒体上获胜的策略.

Let’s start with Twitter.

TWITTER FOR CHAMBERS

Twitter is possibly the simplest of all social networks. You create a basic profile that consists of your name, an identifying image, 以及一些描述性信息，让关注者了解你. You post brief messages (snippets of information, links, 图片)，并接收您选择关注的用户的实时帖子. Twitter让你能够毫不费力地将你的商会的信息传达给成千上万的人.

Here are some terms to know:

Tweet – the way in which Twitter users communicate; a 140-character message posted publicly (unless manually set to private)
Follow – the way in which Twitter users connect with one another; similar to a “Like” on a Facebook business page
Stream – your homepage view; a real-time listing of tweets posted by people you follow
Followers -选择在他们的信息流中接收你的推文的人

Now that you have a basic understanding of Twitter, 使用这个循序渐进的初学者指南来设置你的帐户和建立你的个人资料!

6 STEPS TO GETTING STARTED ON TWITTER

Step 1 - Create your username.

Visit http://twitter.com/signup and fill out the sign up form.

全名:使用你所在房间的名字，而不是你的个人名字.
用户名:您的用户名必须是可识别的，但要简洁. 使用您的官方商会名称，但省略“商业”部分. And never use numbers, such as “Chamber234.” It looks like spam and appears less professional.

布莱顿和霍夫商会(Brighton and Hove Chamber of Commerce)做对了——它的Twitter用户名是 brightonchamber. 这使得它很容易搜索，也不会混淆谁的帖子属于.

Step 2 - Edit your profile

要开始编辑您的Twitter个人资料，请单击页面顶部的齿轮图像，然后 Edit profile.

Edit your profile

照片:上传您的商会标志图像作为您的Twitter照片. This photo will show up next to every tweet you post, 在你的推特页面的顶部和你的房间的搜索结果.
姓名:通常的做法是去掉你姓名中的“商务”部分. [Note - this is different than your Username.]
Location: Be specific – include city and state.
网站:分享您的网址，以增加您商会主要网站的知名度!
简历:160个字符的限制，这是你真正需要利用空间的地方. 使用几个最重要的关键词(这将有助于你的商会出现在Twitter的搜索结果中).包括联系信息——电话号码或电子邮件地址. If applicable, link to affiliated Twitter users - the Loveland Chamber, for example, links to the president’s account.
Facebook: DON’T post your tweets to Facebook. 你发推特的频率将远远超过你在Facebook上发布的频率. Facebook需要自己的策略，我们将在几周后讨论.

Step 3 - Edit your design

如果您仍然在Edit profile中，您将在左侧看到一个菜单. Click Design.

Edit your design

You have three options here:

Pick a premade theme. 这些大多是大胆、异想天开的设计，并不完全是“商会”的招牌!“但如果你选择一种更简单的设计，它就可以工作.
Customize a premade theme. Check out Themeleon 对于预制主题，您可以调整不同的模式和配色方案.
自定义您自己的背景和封面照片-首选! For some people, this might require a designer. 但是从头开始创建一个背景可以让你忠于你的商会的品牌形象. [提示:请确保更改了页面文本的字体颜色，使其在新颜色下清晰可辨。, themes and backgrounds that you choose!]

Step 4 - Write your first tweet.

Write your first tweet

当你开始关注别人的时候，你不想让他们发现你的微博是零. So announce your presence! 在主页上，你会在左上角看到一个文本框，上面写着， Compose new Tweet… Give it a shot!

Step 5 - Follow people.

You don’t want to follow just anybody. Rather, follow relevant users – your existing and potential chamber members, local businesses and organizations, chamber employees and other chambers. There are a few ways to find people to follow:

Follow people

Click the #Discover tab at the top of the page, then click Find friends. 这可以让你发现哪些你的电子邮件联系人已经在Twitter上了.
使用页面顶部的搜索栏查找相关的关键字. 您的搜索结果将分为两类- Tweets that include the search terms and People whose bios contain the terms.
As you begin to grow your list of Following，您将开始收到有关您可能想要关注的相关用户的有用建议.

Step 6 - Follow others back.

与Facebook和LinkedIn不同，Twitter上的联系是单向的. 如果你追随某人，他们不一定会追随你.

When you’re first building your Twitter presence, 回复每个关注你的人是一个很好的做法(除非你知道他们是垃圾邮件)。. 这将使你成为一个互动的Twitter用户，并鼓励其他人关注你.

Click Followers on your page to view everyone who is following you. As you scroll down the list and click Follow 在每个名称旁边，您还可以将这些用户划分为列表. Click the icon next to the Follow button, then click Add or remove from lists. By sorting users into custom lists, 你可以一次查看一个部分的推文——“商会成员,” “Chamber employees,” “Local government,” etc.

Follow others back